We bring value to the various players in the Catalan agri-food sector by gathering, processing and disseminating the market information they need to boost their competitiveness.
Our expertise of over 30 years has given us in-depth knowledge of the Catalan agri-food sector. Our goal is to give you this know-how through our in-house, up-to-date, specialist, free information.
With the philosophy of sharing knowledge, we offer professionals documentation that we produce containing data focused exclusively on the agri-food sector.
Prodeca organises seminars and training sessions about markets and matters related to internationalisation, with a twofold aim: informing companies for better decision-making, and creating a space for meeting and discussion to exchange business experiences.
The programme of courses and seminars is free of charge upon registration.
Prodeca's team of experts on various agri-food sectors offers an advisory service in the field of trade and promotion of food products.
Prodeca's sectoral approach means that every area has specific information to provide specialist advice, which is channelled through a helpdesk to respond to the queries we receive from companies in the sector.
Do you have queries about how to export your product?
Prodeca offers the agri-food sector of Catalonia an Agri-Food Valuation Tool (EVA). It is a free online search engine to identify export opportunities and define potential world markets for the agri-food sector and each of its products.
The aim is to provide Catalan agri-food companies with valuable data for strategic decision-making related to internationalisation.
It is a tailor-made innovative tool for the agri-food industry in response to needs and demands in the sector and to boost competitiveness.
What information can you find?
potential markets to export a product
on the market (GDP, population, size, density)
of the market
on the market (Catalan, worldwide) in value and volume
MARKET SHARE OF CATALONIA
Catalonia's medium- and long-term potential
total expenditure, expenditure on food, etc.
EASE OF DOING BUSINESS INDEX
Ease of doing business, market risk and business climate
Prodeca currently offers its services through foreign trade promotion under the umbrella of the Catalonia brand, participating in and setting up international trade fairs, and holding the Business Forum and B2B and B2C actions.
Internationalisation is no longer a decision so much as an inevitable reality. Companies that operate abroad have higher employment rates and a more qualified and stable workforce. This is why Prodeca focuses on offering Catalan agri-food companies the opportunity entailed in going overseas and the need this is today.
Companies that are promoted locally will be the ones that can export going forward. This is why Prodeca participates in initiatives related to Catalan gastronomy to achieve value enhancement and improve the positioning of products and companies in the sector.
Prodeca's strategic audience is small and medium-sized enterprises. By supporting local initiatives aimed at SMEs we invest in their competitiveness and foster their commercial development. Local actions is a business lab. Allocating resources to this is an investment with returns in consumption and local brand awareness, in addition to allowing companies to gain more experience and might in an increasingly globalised market.
PRODECA, ACCORDING TO COMPANIES
"Since Prodeca has been exhibiting at specific organic farming fairs, we have taken part in some of them."
Sales Manager, Cal Valls
"Thanks to Prodeca we were the first Catalans to export clementines to China."
Manager, Cítrics de l'Ebre
"We primarily export, so we work through trade fairs; all of our contacts have come from trade fairs, basically through the collaboration of Prodeca."
Owner/partner, Molí dels Torms
"Prodeca has helped Mercarbarna companies to open up new markets and to complete successful trade missions. As such it has become a huge facilitator of trade here in the food unit."
Josep Tejedo General Manager, Mercabarna
"Prodeca has helped us contact suppliers and potential customers in China, a market where we have been potentially working for twenty years."
Easy Fish Gerard Obiol Sales Director, Peixos Palamós and Joan Gimbernat: Manager, Easy Fish
"For us and for cooperatives it is essential to the internationalisation of our products."
Chair, Catalan Federation of Agricultural Cooperatives (FCAC)
"For a small cooperative like ours, the presence of a state-owned company like Prodeca is fundamental because it facilitates trade actions, to win new customers and open up new markets where our product can have an influence."
Export Director, Oleum Priorat
"For us it has been and is a very important tool, because they help you logistically, and allow you to reach places and contacts that alone you may not be able to reach."
Josep Lluís Trilla
Sales Director, Actel Group
"Thanks to Prodeca's organisation, it was easy for us to embark on our own international adventures."
General Manager, Maresmar